The State of the WoW TCG|Die Situation des WoW TCGs


In case you haven’t noticed, the general mood in the WoW TCG community has been somewhat negative as of late. The main reason is the lack of an official OP schedule, which translates to “we don’t know if there will be any events to enroll in next month”.

While some players are very (read: “overly”) “idealistic”, claiming that they’ll even continue playing the game if all hell breaks loose and the zombie invasion is on its way, most of the veterans are ready to sell all their remaining cards as soon as they’ll be convinced that “the game is done”.

I, personally, don’t blame them. I’ve been there before. I have a number of binders and decks sitting at home, collecting dust, full of Vs. System cards that used to be worth the money you need to buy a lot of new furniture. And we’re not talking Ikea here.
In fact, there was a time when I was working for a company, Upper Deck Entertainment, that was “hanging in the loose” for quite a while, not knowing whether they would be able to renew the license for their (back then) most important product, the Yu-Gi-Oh! TCG. My job depended on that. So I really know what it’s like and when there’s more on the line than “just your collection”.

Some of the older folks that have been around when UDE shut down know the signs and they aren’t unfamiliar with the feeling of “hanging in the loose” that usually precedes the shutdown of a game. On a long enough time line, everyone’s fascination with a game that’s no longer getting continued drops to zero.

While there are somewhat understandable reasons for Cryptozoic not speaking up, I personally don’t agree with the current strategy of the company. Please don’t read this as “Oli doesn’t like Cryptozoic” since that’s not the case. I appreciate all the good things they’ve done for us in the past years and I dearly hope that they’ll continue to produce a game that’s helped me make a lot of friends and travel the world.

However, I still want to “break the silence” and provide a little more information regarding “the situation”. A large reason for the current unrest are misinformed players spreading rumors and there are few things that are more damaging in my personal opinion. In an effort to give you a better understand of what’s going on, I decided to write this article. I didn’t publish it on TheMetaMart on the A Question of Gluttony homepage or any other similar page that I’m involved with in a certain way since all of this is my personal opinion and it could be considered “anti-CZE”. So let’s get started after this introduction of epic proportions, shall we?!

Why do we not have a confirmed OP schedule?

Cryptozoic EntertainmentThe very simple reason for the lack of news regarding official events is the fact that Cryptozoic doesn’t know if they’ll even be allowed to run the events in question. This has nothing to do with “finding a suitable venue”, “figuring out the best hotel to locate the staff for the respective event” or anything of the like.

Why does CZE not know whether they’ll be able to run these events? It turns out that the official World of Warcraft license is running out (or has already run out). Some of you might remember the new A Question of Gluttony podcast host Matt Conner bringing this up a while ago since the license was “up for grabs” and this is “public knowledge” (since Blizzard is a publicly traded company and all, but don’t ask me about the exact details).

CZE then reached out to the podcast team, asking us not to bring this up again. We didn’t think of it as a big deal; quite the contrary in fact. To us, it seemed like all Cory (the CEO of Cryptozoic) needed to do was put his signature under a new licensing agreement and we’d be good for a few more years of WoW TCG fun.

As it now turns out, it’s not such a “minor” thing after all. In fact, the lack of a licensing agreement between CZE and Blizzard is the root of all evil regarding the current situation.

Why is Reign of Fire still coming out if there’s no licensing agreement?

This is rather simple: A licensing deal either tends to span a set amount of releases or it states something like: “After the end of the licensing deal, the licensing partner may still publish one more product they’ve been working on.” Again, don’t ask me about the exact details, I’m not an expert regarding licensing agreements. All I want to say is the fact that Reign is being released does not mean that the licensing agreement has been renewed.

Why is Cryptozoic not talking openly about this?

I have been working for 2 gaming companies in my lifetime and I learned that their number 1 concern is the mood among the players. If only enough people think that “a game is dying”, a game will be dying. If Cryptozoic openly announces that they have been in talks with Blizzard for a number of weeks and they still couldn’t close the deal, this will cause huge unrest in the community.

Cryptozoic tried a few strategies to avoid the naysayers taking over all the threads on their forums, making announcements like “we’re working on block 8”. Unfortunately, these announcements are of no real value, since I’m currently “working on” a book that might either be released soon™ or never. I’m also pretty certain that Cryptzoic is “working on” the OP schedule. Further, I got a friend who’s currently “working on” winning the lottery and yet another one is “working on” a project that will – according to him – make millions once it’s finished. His official launch date? To be announed.

In other words, a company telling you that they are “working on” something is a company not being able to confirm something to you; IF they would be able to tell you with absolutely certainty that “Set X will be released at this and that date”, they would usually do exactly that. The latter is a confirmation and there’s a big difference between that and a statement claiming that it’s their intention to do something. It’s “just” an attempt at buying time and nothing else.

This is basically my biggest issue when someone asks me about what the company is doing wrong at the moment. Cryptzoic’s foundation, according to their own company statement, used to be “fans first”. It was impossible to argue this the first few days and weeks after the company took over the WoW TCG. Ben Drago, may god have mercy on his soul, responded to each and every forum thread, answering every single question that popped up, even if it was the 5th time he came across it that day.

Nowadays, we receive the mushroom treatment – we’re kept in the dark and we’re fed shit.

This is, in my humble opinion, more damaging to the game and the company as a whole when compared to openly speaking about the issues. People – or, more specifically, fans – will forgive you if you mess up as long as you tell them what’s going on and why you’ve messed up.

The Affiliate Program was shut down without as much as a mass e-mail. I haven’t heard any official volunteer news in months apart from the bi-monthly posts about the “volunteer of the month” (and even those have rarely been on time). And this list goes on.
The way I see it, we are currently dealing with a huge lack of communication and it’s harming the company in the worst way possible; fans are losing their trust in the company and sometimes, this is all a gaming company can rely on. Trust is the number one reason why every new Blizzard game is a hit – enough players simply trust Blizzard to produce another hit because they tend to put their heart and soul into the game in question.

We can currently watch how antipathy is building up against the company in a large part of the community. Some of the most dedicated volunteers openly stated that they consider dropping the ball despite the fact that they worked long and hard to put their local playgroup together. Some of them approached me and told me that they would prefer if Cryptozoic would just announce that the game will be over just so they would finally know what’s going on (naturally, they quickly pointed out that they would prefer to see the game being continued). What I’m saying is: People are starting to consider taking “drastical” measures.

This is the reason why I felt that this article was necessary. Bear with me a few more minutes so I can talk about a few other things that are related to the issue at hand before I’ll let you be the judge whether I am being helpful or not.

I haven’t been around in the Upper Deck Entertainment days, how is it not just the same thing happening all over again?

In case you didn’t know, Upper Deck Entertainment or short UDE was the company that was responsible for getting the WoW TCG off the ground in the first place. The other big license that the company had and that helped them becoming the number 1 seller of Trading Card Games (at the time) in North America was the Yu-Gi-Oh! TCG.

Since the head of UDE was even greedier than your average CEO, he decided that they should attempt to squeeze even more money out of Yu-Gi-Oh! by …

… producing fake cards.

I know this one is a little hard to swallow, so take your time, but believe me when I say that this is exactly what went down.

What UDE did was coming up with a list of very sought-after cards – some of which hadn’t even been published in the US – and they then packed them together with some old product (this is generally called a “repack”), selling it to Toys’R’Us and other larger retailers.

Unfortunately, even though they had perfect information with .pdf versions of all cards ever printed, it was possible to identify the cards that they produced on second sight, making this one of the worst executed fake jobs in the history of faking stuff…

(Don’t get me wrong, I’m not encouraging this kind of behavior…)

Konami, one of the license holders of the YGO TCG, traced the fakes back to UDE. They then sued them and UDE did what it always did when it got dragged into court – it bought itself out of the whole thing and released a press release that made it look like they had been the winning party (in case you want to read a little more about the case, this article that comments on the press releases is a probably a good starting point).

Still, everyone knew what happened. It couldn’t have been that much more obvious. This was a huge blow to UDE’s reputation and it eventually led to the company’s demise. Blizzard didn’t renew the WoW TCG license, Upper Deck later also lost a license for the MLB, for which they had produced Trading Cards before, and a few short years after, they went bankrupt if I’m not all too mistaken (I have to admit there was a point where I pretty much stopped caring and I didn’t follow the whole thing too closely. Also, the UDE president died because of his worsening condition that probably had something to do with the consumption of alcohol if an overwhelming amount of evidence is to be believed).

So what I’m saying here is that the situation between what happened back in the (not so) good (but still) old UDE days and what’s happening at the moment is not the same. Cory Jones is a different kind of CEO and I don’t think he would consciously do something to piss Blizzard off big time or severly damage the reputation of his own company.

Which brings us right to the next larger rumor…

Is Hex the reason why the companies can’t come to an agreement?

My personal opinion is that this has nothing to do with it. Like I said, Blizzard originally handed the license to UDE, a company that was also distributing the Yu-Gi-Oh! TCG, which is a product “in direct competition” with the WoW TCG. So it appears Blizzard doesn’t care too much what other products the respective company they’re giving the license to is selling.

I’m not sure whether they would give it to Wizards of the Coast since Magic is a lot more similar to the WoW TCG than Yu-Gi-Oh! and even they might feel like this is pushing it a bit, but an online only Card Game shouldn’t be that big of a deal.

What about Hearthstone?

Is this a serious question?

Did you play Hearthstone? It is not a TCG. The target audience for Hearthstone is your average facebook zombie that sends you invites for SimFarm. It’s a game “for in-between”, like when you’re riding the bus and you’re on your way to a friend, but it’s nothing that you’ll be playing competitively and where you’ll invest several hours a week to playtest and build decks.

On top of all of this, Blizzard is using artworks for Hearthstone that have been used for the WoW TCG before. So their own game is benefitting from the fact that they’re having some other party produce a WoW based card game. Therefore, it should be in their interest to continue the WoW TCG as far as Hearthstone is concerned.

I heard Blizzard wants to pull all the loots from packs and that’s why CZE is considering discontinuing the game?

Granted, this rumor is not totally out of this world. Back when the fourth (!) set was coming out, there were a number of fans of the online game that complained about the loots. According to them, it wasn’t fair that they “had to” pay lots of money to be able to ride on a Saltwater Snapjaw or get their hands on a Spectral Tiger.

Someone at Blizzard took these people way too serious and the company did in fact consider pulling the loots. But that was roughly five (!) years ago and to my best knowledge, this hasn’t been a bigger topic ever since.

Also, if it actually were the case that Blizzard doesn’t like loots, why in the world would they agree to a million loots being released in Reign of Fire? Just something to think about, so I don’t think there’s anything behind this rumor.

So why can’t they come to an agreement?

Ah, finally, the one million Dollar question. There are a number of possible reasons that are still standing after this wall of text:

  1. Blizzard wants more money

    This is the most simplistic reason of them all. So far, Blizzard made x amount of Dollars everytime Cryptozoic sold a pack and in the future, they want to make x and something more. Cryptozoic doesn’t agree and claims that they wouldn’t be making enough money to sustain the OP program as well as the other costs (employees, etc.) that come with distributing the game and they try to renegotiate. Which is obviously not really working with Blizzard not willing to give in.

  1. Blizzard isn’t pleased with CZE for some other reason

    While this is possible, I can’t come up with an exclamation that will still stand at the end of the day. I don’t think that Blizzard is too upset with the direction the game has been taking or at least not upset enough to consider not renewing the license. Yes, I also dislike the fact that the game is “all about allies” at the moment as much as the next guy, but I don’t think that Blizzard will get too upset about this. For the most part, it is a well-executed version of the MMO and I don’t think anyone else could do a better job than Cryptozoic is doing at the moment (we’re talking about R & D here).

  2. Blizzard thinks there’s no reason to renew the license

    I’ve heard that Blizzard hasn’t renewed any other WoW license they’ve been handing out over the course of the past few years. I’m not 100 % certain about this, but according to this rumor, there’s only been 1 WoW board game and the company that produced it never followed it up and the same remains true for WoW related toys and all that other WoW based stuff.

    In a way, this makes it sound like Blizzard is always “pulling back” the license after 3 years. However, since that’s not how your usual publicly traded company is operating (usually, they are quite interested in making money and milking their licenses as much as possible), I find it hard to believe. Especially considering that there will be a WoW movie coming out soon√¢‚Äû¬¢.

  3. There’s another company that’s interested in picking up the license

    Generally speaking, this is a possibility. I just don’t think it’s very likely since there are very few companies that come to mind.

    Even if I’m wrong and there is in fact another company that’s trying to get their hands on the license, all they could do is hand in their offer, Blizzard would pick one of the two (either Cryptozoic’s or the one of the other company that’s interested in the license) and things would then continue as normal (more or less). So I don’t see how this process can take 3 or more months and therefore, I also consider it unlikely this is the case.

What does CZE need to do to fix things?

  • In my personal opinion, it would be best if the company could clarify what’s going on and what’s been keeping them for so long.
  • Then, they need to step up their game regarding Community Management. If someone asks what the status is regarding the prizes for event x, they should receive a reply in less than 24 hours (in a perfect world, no one would ever feel the need to ask this question…). The same goes for all the other questions that haven’t been addressed in a very long time.
  • They have to avoid running a WoW TCG event and then ONLY announcing stuff for Hex. I play WoW, I’m somewhat excited about Hex, but when I go to a WoW TCG event like the NACC, first and foremost, I want to hear WoW TCG related news. If all the announcements of “things to come” are Hex-related, it’s almost impossible not to think that they intend to drop WoW and concentrate all their resources on Hex.
  • They have to finalize the OP schedule. This one should be easy and straightforward enough.
  • They need to ensure that sets, promotional materials, Battleground kits and all of these things are delivered in time. Never, and I mean never, should a player have to fear that there might not be any boosters at his local Sneak Preview since the set is behind schedule. If I’m attending my local Battlegrounds, I always want to be able to reap the rewards for my efforts right then and there. Not 3 weeks later.

These are the things on top of my list. Also, that’s all from my end. I understand that there are still a few things that haven’t been covered in this article, but for the time being, a little more than 3.000 words will have to do.

I really hope that this article helped you understand some of the things that are currently going on. There’s still a good chance Blizzard and Cryptozoic will come to an agreement sometime soon (no √¢‚Äû¬¢ this time) and once that happens, I have no doubts we’ll have a finalized OP schedule just a few days later. Things will then look great again, so don’t panic too much.

If it really doesn’t happen, prepare for the zombie apocalypse.

In the meantime, please stop spreading rumors. Oh, and please do me a favor and let me know whether you think if this article has been helpful or if I’m just adding more fuel to the fire, making things worse.
In any case, I dearly hope that my motivation to write this article shone through; I only want the best for the game and that’s why I try to put an end to some of the poisonous rumors that are making things worse. So yeah, let me know whether I succeeded or not.

The State of the WoW TCG|Die Situation des WoW TCGs 1 Star2 Stars3 Stars4 Stars5 Stars (Durchschnitt: 4.74 von 5 - 23 Stimme(n))
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  1. #1 by René Gäbler on July 29, 2013 - 13:10

    Brauchen wir den Cryptozoic um zu spielen? Wir mögen das Spiel und hängen irgendwie daran. Ich kann auch ohne Promos und Honor-Punkte spielen. Preise kann man auch selbst finanzieren und Läden, die einen unterstützen, findet man auch.
    Ich mein, ich seh nicht ein, warum ich Jahre lang Karten kaufe, mich mit dem Spiel und einer Website dazu beschäftige und dann sticht eine Firma mit ner Nadel in nen Ballon und weg ist das Produkt. So wie bei Middle-earth. Die Firma wollte doch ein Communie-Spiel. Dann können wir auch selbst was organisieren und am Leben halten. Oder nicht?

    Sorry ich kann ned so gut englisch. 🙂

    MfG
    René

    • #2 by soulwarrior on July 29, 2013 - 14:41

      Wie ich in dem Artikel geschrieben habe gehe ich nicht davon aus, dass das Spiel längerfristig überleben kann ohne größere Turniere. Ja, ich würde wohl auch noch das ein oder andere Mal in den Laden rennen, um ein wenig zu zocken, aber ernsthaft würde ich es nicht verfolgen, wenn es keine Darkmoon Faires und Co gibt.

  2. #3 by William Zobac on July 23, 2013 - 19:47

    Good Article… Honestly At this point, if the licesnse falls apart.. Crypto needs to step up to the plate and create their own product to keep the game going.. we don’t have to stay wow centric… I would still play the game .. if they can make the game continue without blizzard…

    • #4 by soulwarrior on July 23, 2013 - 21:44

      I think there are legal constraints that would keep them from doing that. 🙁

  3. #5 by soulwarrior on July 23, 2013 - 09:11

    Dan Payne :

    Any additional thoughts regarding this article and the latest set including all previously released loot cards? CZE trying to drive up sales as much as possible before the big boom? Or maybe just doing a bit of spring(summer) cleaning?

    There is a certain possibility that CZE was “afraid” they couldn’t get the license renewed and they wanted to make as much cash as possible before they’re losing their biggest (at the moment, who knows how big Hex will end up being) brand.

    Then again, _everything_ they do, they have to run by Blizzard. So looking at it from this perspective, it’s more likely that all they wanted to do is celebrate 6 years of the TCG and attract more MMO players to the TCG, because most of them buy product simply because they want to get their hands on the loot cards.

    The same applies to the god packs. Either they introduced them just to ship more product OR they simply wanted to give players an additional benefit.

    It’s one of the things that bugs me the most. These are really cool features and everyone *should* applaud CZE for introducing them, but given the current context, they are often seen as signs for a negative development, which is the exact opposite what they’re supposed to be. And all of this just because of the licensing situation.

    Anonny :

    This has been one of the biggest problems on my end. CZE promised us four months ago that they would send us Noblegarden playmats. They still haven’t come. […]

    I understand the company may have their hands tied on some problems, but it’s really difficult to continue having faith in a company that feels like they’re lying to us. :(

    If it’s a possibility for you and doesn’t translate to huge extra costs, I would phone the guys and try to get it sorted. If you’re not from the US, Skype should make this affordable.
    Alternatively, maybe opening a ticket in their support desk might also help, I’ve received quick help before there.

    I hope they’ll be able to sort this out, it certainly doesn’t sound pretty.

  4. #6 by Anonny on July 22, 2013 - 19:28

    “They need to ensure that sets, promotional materials, Battleground kits and all of these things are delivered in time.”

    This has been one of the biggest problems on my end. CZE promised us four months ago that they would send us Noblegarden playmats. They still haven’t come. They first told us it was a printing issue, and we’d get them in the next month’s (June) Battleground Kit. That never happened. Then someone said they were preparing the kits (they said they were ready in the warehouse and would ship soon) and they’d be shipping the kits out at the end of June.

    That never happened. Then we got told again that we’d get our kits in early July; that there was printing error with the holiday cards. That felt like a slap in the face. If the cards were messed up that whole time, then why on earth were people telling us we’d get our kits for months on end, when really, there was an issue with the cards and they couldn’t ship them out?

    I haven’t been sent a kit since April. I’m losing players. I don’t know what to tell them anymore. When I explained it was a printing error, they were okay with it. Then I kept getting told it was going out, it was going out. We never got any of the kits we were “owed”. We haven’t gotten a kit in almost four months, and we’re owed two holiday event kits now (so that’s four kits in total for those keeping track), and keep getting told they’ll be on their way at some point. Some people in other areas are getting them, some aren’t. It’s really destroying my players faith in the game and CZE as a whole, and mine to, if I’m being honest.

    I understand the company may have their hands tied on some problems, but it’s really difficult to continue having faith in a company that feels like they’re lying to us. 🙁

  5. #7 by Dan Payne on July 22, 2013 - 19:21

    Any additional thoughts regarding this article and the latest set including all previously released loot cards? CZE trying to drive up sales as much as possible before the big boom? Or maybe just doing a bit of spring(summer) cleaning?

(will not be published)